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Jourdan Binder

For over 15 years, Binder has been leaving his ample footprint all over Miami's hospitality scene, setting the path for the city toward its current cultural revolution. In 2008, Binder seized the opportunity to go off on his own and found The Workshop. For over a decade, under Binder's leadership and vision, The Workshop has been the go-to branding and marketing company for Miami's most preeminent hospitality and lifestyle institutions. Using a creative-first approach, Recently, Binder ventured back into the hospitality industry and partnered with BarLab Hospitality, the founders of the Broken Shaker. Together they opened The Anderson bar in 2016, where Binder currently serves as Partner and Creative Director. Known for its 80s vibe and craft cocktails, The Anderson has been featured in notable publications like, Forbes Travel Guide, Conde Nast Traveler, Travel + Leisure, GQ, Esquire and The New York Times.